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Do the homework. Know the business.Follow the facts before the story.
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TOPIC 1 OF 5 · ABOUT 9 MIN

Set up stock research before forming a conclusion

Build a source hierarchy, research dashboard, base case, alternative cases, and testable thesis before a stock story becomes a decision.

IN THIS COURSE · 5 TOTALCurrent course
01Research Setup02Business & Financials: Part 103Business & financials: quality and cash flow04Valuation05Thesis & Monitoring
BeginnerEstimated reading time · 9 minGuide 1 of 6
GUIDE FOCUS

This guide covers:

  • Use a source hierarchy before analyzing the story.
  • Build a dashboard that connects the business to the financial statements.
  • Turn screening criteria into research questions.
RELATED FOUNDATIONS

Review these foundations before moving into the details.

Illustration of a structured research note and checklist
A research process improves when sources, assumptions, questions, and contradictory evidence are recorded before a conclusion is formed.

Use a source hierarchy before analyzing the story

Screeners, charts, news, and research platforms are excellent discovery tools. They are weaker as final evidence when the question depends on a company’s reported numbers, contractual obligations, share count, risk disclosures, or accounting definitions.

Primary filings10-K, 10-Q, 8-K, proxy materials, registration statements, prospectuses, debt documents, and regulator records.
Company materialsEarnings releases, presentations, prepared remarks, and transcripts. Useful context, but reconcile adjusted measures to filed financials.
External contextIndustry data, competitors, news, analyst estimates, market data, screeners, and alternative data.
AnalysisSeparate reported facts from estimates and assumptions. Record what would make the thesis wrong.
Use a screen to find a question

A high growth rate can lead to a revenue-quality question. A low valuation multiple can lead to a balance-sheet or cyclicality question. The screen identifies where to look, not what conclusion to draw.

Build a dashboard that connects the business to the financial statements

LayerWhat to recordWhat can go wrong
Business modelProducts, customers, geography, pricing, unit economics, competitionRevenue growth can hide weak economics or concentration.
Financial historyRevenue, margins, cash flow, capex, working capital, leverageEarnings growth can diverge from cash generation.
Capital structureDebt, cash, diluted shares, stock compensation, convertiblesPer-share value can change even when enterprise value is stable.
ExpectationsConsensus growth, margin assumptions, guidance, valuation multiplesA good company can be a poor investment if expectations are already extreme.
Portfolio rolePosition size, sector exposure, factor overlap, liquidityA sound thesis can still create excessive concentration.

Turn screening criteria into research questions

Screen signalResearch questionPrimary evidence
Fast revenue growthIs growth broad, repeatable, and cash-generative?10-K/10-Q segment revenue, customer concentration, cash-flow statement
High marginsAre margins structural or temporarily boosted?Gross margin history, operating expenses, stock compensation, restructuring
Low valuation multipleWhat risk is the market pricing in?Debt, cyclicality, customer loss, litigation, dilution, capital needs
Strong price momentumWhat changed in the business versus only the share price?Recent 8-Ks, earnings releases, guidance changes, filings
Attractive themeHow much of the economics actually come from the theme?Segment revenue, end markets, capital intensity, competitive disclosures

Do not copy a current stock list into a permanent learning article. Lists go stale quickly. The durable skill is knowing how to convert a filter into a due-diligence queue.

Use EDGAR as the backbone of the evidence trail

Search the company, confirm the filing type and period, and note amendments. A 10-K gives the annual business, risk, and audited financial picture; a 10-Q provides the continuing quarterly view; an 8-K reports certain material events more promptly. Read the filing relevant to the question rather than relying on a summary that may omit definitions or footnotes.

01Identify

Confirm issuer name, ticker, filing type, filing date, and period covered.

02Follow the evidence

Follow a reported metric into the financial statement, footnote, or segment disclosure that defines it.

03Compare

Check prior periods and amendments so a one-quarter change is not mistaken for a durable trend.

04Record

Save the filing link, page or section, metric definition, and the assumption the evidence supports.

Write a thesis that can be tested before deciding what the stock is worth

A thesis should state what the company must achieve, why the market may be mispricing it, and what evidence would invalidate the view. Add a base case, a better case, and a worse case before attaching a valuation range.

Thesis fieldExample question
DriverWhat revenue, margin, capital, or competitive variable matters most?
EvidenceWhich filing or operating metric supports the view?
Expectation gapWhat does the current price appear to assume?
Failure conditionWhat specific evidence would make the investor changes the investor's mind?
Review triggerWhich filing, event, or threshold deserves the next review?
CONTINUE IN THIS LEARNING CENTER

Move from setup to the company itself

Build the research file from primary evidence outward

Start with the issuer and filing record, then use secondary data to speed comparison rather than to replace the original evidence. A research note is stronger when every major claim can be traced to a filing, financial statement, company disclosure, or a clearly identified calculation.

  1. Define the question.Growth quality, margins, balance-sheet risk, valuation, or another testable issue.
  2. Collect the filings.Use the latest annual report, recent quarterly filings, material current reports, and proxy information relevant to the question.
  3. Build a source table.For every important number, record period, unit, source document, and whether it is reported, adjusted, or calculated.
  4. Write the counter-case.Record what evidence would make the thesis weaker instead of collecting only confirming facts.

Know the information boundary: public research is not the same as material nonpublic information

A disciplined research process can use filings, earnings materials, public presentations, industry data, public records, and lawful analysis of public or immaterial information. It should not depend on confidential information that a reasonable investor would view as important and that has not been disseminated to investors generally.

MNPI

Ask two separate questions: Would the information matter to a reasonable investor? Is it actually public? A private message, restricted data room, confidential work assignment, or selective tip is not made public simply because more than one person knows it.

Insider trading

Illegal insider trading can involve trading, tipping, or misappropriating material nonpublic information in breach of a duty or relationship of trust and confidence. If the source or permission is unclear, stop before trading and seek appropriate compliance or legal guidance.

Regulation FD

Regulation FD addresses selective disclosure by covered issuers. When material nonpublic information is intentionally disclosed to certain market professionals or investors covered by the rule, the issuer generally must make simultaneous public disclosure; non-intentional selective disclosure generally requires prompt public disclosure.

Research practice: Keep a source log. Record where an important fact came from, when it became public, and whether use of the information is permitted. “Alternative data” is not automatically safe merely because it was purchased or scraped.
REVIEW POINTS

Review the key points

1. How should a source hierarchy be used before analyzing the story?

Use screeners, charts, news, and research platforms to identify questions, then verify material facts in primary sources such as SEC filings, audited statements, and issuer disclosures. A screen can flag unusual growth, valuation, leverage, or margins; it should lead to a due-diligence question rather than serve as final evidence.

2. What should a business-and-financial-statement dashboard include?

Build the dashboard around the business model and the three financial statements. Track revenue drivers, margins, working capital, capital spending, free cash flow, debt, share count, and key operating metrics, then tie each metric back to the source filing and the investment thesis.

3. What steps turn screening criteria into research questions?

Do not copy a current stock list into a permanent learning article. Lists go stale quickly. The durable skill is knowing how to convert a filter into a due-diligence queue.